Your 2024 Chiropractic Marketing Plan


Michael Smith | Founder & CEO

dr. Adam jacobs | founder, sf custom chiropractic

^^ Don't forget to turn up the volume! ^^


00:00 How is your practice doing right now and how does that compare to last year?

02:00 Why did you decide to become a chiropractor?

03:03 What have been some of the biggest challenges you’ve faced as a practice owner?

05:51 How have you addressed these challenges?

07:22 What are your short-term and long-term business and personal goals?

09:40 What do you hope to achieve by reaching these goals?

10:17 How do you plan to reach your goals?

12:40 How can chiropractors weed out bad offers and identify a quality marketing service?

16:44 Are you still teaching at the college in San Francisco?

18:12 How do you determine your marketing budget?

19:40 Do you try to target a wide range of patients or are you more specific?

21:10 Can you tell us the referral program you’ve set up?

22:39 How do you determine if your marketing program is getting you the return you want?

24:44 How do you keep patients coming back?

28:30 I always get hit with reps trying to get me to offer another type of service. Any tips to offer to decide which one to go with?

30:33 If you could share one thing with new chiropractors that they don't teach in school, what would it be?

Dr. Jacob's Success...

Can Be Your Success!

Watch our quick video to see how you, like Dr. Jacobs, can accelerate your lead flow online and fill out the form below to schedule your complementary one-to-one Coaching Session.

The Leading Practice can help you maximize your lead flow in 2021 and take your practice to the next level...

Here's how:

Take advantage of our…

Complimentary Coaching Sessions

This is a one-to-one complimentary session that will give you a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

  • Build a Customized Keyword List. The list is based on your services, service area and search trends. We’ll use our state-of-the-art tools to find the most searched-for chiropractic services and keywords. And we’ll show you which keywords will drive the most traffic to your website. (valued at $197)
  • Run a Ranking Report. You’ll see exactly where your company currently ranks online for those “money” keywords that will bring in hot prospects. (valued at $97)
  • Review Your Website Optimization. You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it. (valued at $97)
  • Review Your Website Conversion. You’ll discover what might be turning website visitors off and how to turn them into incoming service calls. (valued at $97)
  • Build Your Local Internet Marketing Domination Plan. We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a “cookie-cutter” plan, but rather…

A Specific Blueprint for:

  • Your business
  • Your website
  • Your particular service area

“The Plan” is valued at $197 and worth every penny


Our team is passionate about helping Chiropractors increase their sales & grow their revenues by more effectively marketing online via SEO, Google Maps Optimization, Social Media, Email Marketing, Paid Search and other Online Marketing channels.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our client and their results. The whole team rallies around our client successes and we celebrate as a team when they expand their fleet, grow their business, and hit their goals. 

We look forward to helping you take your chiropractic business to the next level!

What Dr. Jacobs has to say about his experience...

“Prior to 2020, my business was booming and everything is going really well. The pandemic hit and we took about 25 percent reduction in our collections in business. I found The Leading Practice who has been great so far [these] three months... last month we had our best month and a couple years.

I love that the communication with The Leading Practice itself is very easy to do and they're accessible and they listen to my goals that I'm trying to achieve and ideas that I might bring to the table. Would recommend them to anybody that has a small business looking to grow either in the healthcare field.”

Dr. Adam Jacobs, SF Custom Chiropractic

Dr. Adam Jacobs from SF Custom Chiropractic has had his best month in years since getting his internet marketing right.

Would you like to get similar or possibly even greater results?

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