Lifetime Value = V x N x Y  

• V = Average Value of Appointment
• N = Average Number of Appointments Each Year
• Y = Average Number of Years They Visit Your Practice

For example: if you run an ENT practice and your average patient makes 3 appointments per year, worth $150 each and stays with your practice an average of 6 years, then the average lifetime value of your patients would be 3 x $150 x 6 = $2,700. 

NOTICE: Do Not Enter A "$" Into The Field